15 Empowering Internal Communications Best Practices for 2025

Reduce the number of obstacles your employees face to get the information they need by pushing your internal communications to multiple channels like email, SMS, Google Teams, and more. Ensure that your internal communications channel strategy addresses every channel through which you communicate with your employees. By knowing your internal communications infrastructure, you’ll be able to coordinate your various internal communications to maximize their effectiveness. Different departments often operate in their own bubbles, hindering cross-functional collaboration and knowledge sharing. This lack of communication can lead to duplicated efforts, conflicting priorities, and missed opportunities. Breaking down these organizational silos is essential for improving overall communication effectiveness.

For robust communication, you might need a robust collaboration platform. It’s free and as easy to use as a whiteboard, but endlessly more powerful. Broadcast offers built-in Pulse Surveys in multiple styles that provide real-time tracking of responses. It also offers customizable Insights that incorporate shareable reporting components. The My News capability provides maximum reach using connected channels and can be personalized for every single employee wherever they are located. When employees trust their organization, they are more likely to act in its best interest, which can lead to increased efficiency and productivity.

Step 2: Identify Your Audience Segments†

Virtual coffee chats offer a simple yet effective solution by recreating the spontaneous interactions of an office environment. Through their approach to communication as a two-way street, the company builds a culture where employees feel heard and connected. These tools ensure that information flows freely across teams, helping employees stay aligned with company goals. Santander recognizes that effective internal communication isn’t just about upgrading systems. Regular communication centered around your employee engagement strategies ensures their long-term success. Research shows that 74% of employees feel they’re missing out on company news due to inadequate internal communication.

AstraZeneca – Building Trust Through Transparent Communication

If you already have an internal communication strategy in place, there are different ways you can improve it. As mentioned, picking the best communication channels and tools can drastically improve how your team members communicate with each other. It all internal communications strategy best practice starts with implementing an internal communication strategy in your company. We have compiled a list of things to consider when taking on the task.

How do I measure the success of my internal communication strategy?

Embracing visual storytelling can also help convey complex ideas effectively. Analyze feedback, develop action plans, and communicate updates to show that employee voices are heard, encouraging further engagement. Centralize information, use multiple channels, maintain open communication lines, and monitor effectiveness. Collect direct feedback through surveys and polls to evaluate communication practices. Anonymous options encourage honest responses, helping identify gaps and address concerns. Strong communication skills are essential for teamwork and collaboration.

Define Clear Objectives

You need each communication campaign to have a well-structured plan that helps align messaging across teams, channels, and leadership levels. It’s the foundation for ensuring that updates are timely, relevant, and easy to act on, whether you’re launching a new policy or managing change. While companies with the best internal communication practices flourish and keep their employees engaged, methods need to evolve to keep up with changing times.

If you want to help maintain employee satisfaction, you’ll need to make the investment. Conducting anonymous surveys among your team is a great way to ensure power dynamics don’t interfere with the honesty of feedback. H&M relies on video storytelling to keep employees connected to the company’s vision and values. Deutsche Telekom has embraced interactive platforms to create a more collaborative workplace.

Without a well-executed internal communications strategy, necessary information can get lost, missed or ignored. It’s about creating a workplace where employees feel informed, engaged, and connected to the company’s vision. Remote work has changed how teams interact, making it harder for employees to engage in casual conversations that build workplace connections.

• Email, intranet, instant messaging, town halls—the options are plentiful.
• Some develop a robust internal communication strategy while others just wing it.
• Following these best practices can improve communication, build trust, and foster a positive work culture.
• No matter where your employees prefer to get their communications, you can reach them with ContactMonkey.

Use AI video maker tools like HeyGen to create dynamic visuals, such as personalized avatar videos. These elements can convey complex information in an engaging way, improving understanding and retention among employees. For example, using HeyGen to create personalized videos can introduce new policies or initiatives, making the content more relatable. Tools like Slack or Microsoft Teams enable real-time conversations, organize discussions, and reduce email overload. They support file sharing and app integrations for simplified workflows.

• Check out this guide from SHRM for more ideas on effective feedback mechanisms.
• Alignment reduces confusion and keeps projects moving in the right direction.
• Don’t worry, even seasoned professionals can confuse an internal communication strategy with tactics.
• When team members feel heard and valued, trust grows, encouraging contributions.

Key Internal Communication Channels

Finally, it helps organizations achieve business goals by aligning everyone around shared objectives and ensuring that everyone is working together towards a common purpose. Think of your internal communications strategy as a roadmap that guides your organization toward success. For more insights, explore how ClearPoint Strategy helps organizations align teams and achieve goals.

Since 65% of people are visual learners, it’s essential to create content everyone can access. Add alt text to images, captions to videos, and text alternatives for complex graphics. Use high-contrast color schemes to improve readability for all viewers. Share key updates internally before releasing them to external audiences. Employees who feel they get enough information to do their jobs are 2.8 times more likely to stay engaged. So to establish smarter goals, consider internal benchmarks and identify areas where you can make an immediate impact.